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Hendrik "Bull" Verweij (12 September 1909, in Hilversum – 19 February 2010, in Loosdrecht)〔(Veronica-oprichter 'Bull' Verweij overleden )〕 was one of the founders of the Dutch offshore radio station Radio Veronica and was president of the station from its start in 1959 until 1975. He was born in Hilversum. After Veronica was forced to stop, one of the DJ's of the station, Rob Out, formed the Veronica Omroep Organisatie: a legal entity that grew out from a candidate broadcasting organisation to the largest broadcaster in the country.〔NOS Journaal , 26 December 2003. Watched: 29 June 2012〕 == The Veronica brothers == Bull is one of the three initial brothers that formed together the management (and ownership) of the offshore radio station Veronica. From 1960 the offshore radio station transmits from a former German lightvessel the "Borkum Riff" and in 1964 the three brothers decide to buy a larger trawler that was destined for being scrapped: the ''Norderney''. Bull is the founder and driving force behind offshore radio in the Netherlands: he develops the business model for commercial radio in the Netherlands. Initially Bull, with his brothers Jaap and Dirk were in the textile trade. He realized that the existing Dutch public broadcasting system didn't appeal to the younger generation. The youth listened to foreign stations, such as Radio Luxemburg and Verweij decided to start an offshore radio station. Radio formats that are now common place, such as "horizontal programming" were introduced by Verweij. He also introduced advertising on radio in The Netherlands: the public radio stations in those years were completely funded by the state and it was not possible for companies to reach out to the public via national radio-stations. Bull Verweij is seen as the initiator of commercial broadcasting and modern radio formats in The Netherlands.〔Telegraaf: (Radio pioneer Bull Verweij dies ), 19 Februari, 2010. Visited: 29 June 2012〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Bull Verweij」の詳細全文を読む スポンサード リンク
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